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Grammar schmammar December 17, 2007

Filed under: Effective Marketing Tips — papercutstar @ 5:42 am
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I was surfing around WordPress looking at other folks’ blogs on writing/marketing. I came across this one post that illustrated the main point of my last blog entry beautifully.

What was that silly bank with the “Expect more easy” slogan thinking? I can tell you what they weren’t thinking,”Would my highschool grammar teacher give this slogan the thumbs up?”. Chances of their prospective clients being grammar buffs or past or present English teachers who care are slim to none. That “stupid” bank was trying to get the attention of potential clients who were flying by the billboard at 60 mph while sipping a latte, putting on eyeliner and wondering if their last paycheck was deposited yet. Think they’re concerned with the structure of a sentence on a billboard? I think not. “Easy” probably has a nice ring to it as they spill their latte and smear their eyeliner after learning that their bank account is overdrawn once again.

I am assuming that the comment my fellow blogger left in response to the post was sarcastic. But, if not, it’s an instant classic.

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