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What Makes Your Jerky Special? December 11, 2008

jerky

Could your small business use a makeover? Gregory Nemitz’ web-based company beefjerky.com needed help and Fortune Small Business came to the rescue.

Last spring, Gregory Nemitz asked Fortune Small Business to help him boost revenues for his online beef jerky business. After more than a decade in business, Beefjerky.com posted revenue of only about $150,000 in 2007, and Nemitz netted around $50,000. Plenty of visitors were browsing his company website but Nemitz was shipping only eight or nine orders a day, at about $50 a pop. How could he convert those visitors into loyal, jerky-buying customers?

A panel of branding and marketing experts provided by Fortune consulted Nemitz. They found that the overall branding and messaging on the beefjerky.com website failed to convey the true value of Nemitz’ delicious variety of fresh jerky treats. They advised him to establish Beefjerky.com as a cost-effective Web source for many jerky brands and flavors, and to stress that all of his products are an exceptional value.

Read here to learn how smart marketing paid off for Nemitz’ beef jerky business. Even dried beef can make the big bucks when positioned as a gourmet snack food and marketed to the right niche!

So, what makes your jerky special? If you don’t know the answer yet it’s time to figure it out and tell your prospects and customers about it every chance you get. All of this writing is making me hungry for some gourmet beef snacks. Mmmm…

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