Make an Impact

Marketing Insight to Grow your Business

How are you doing? November 19, 2008

chicken-little

Bailouts. Tumbling stocks. Rising unemployment rates. I don’t want to get all Chicken Little on you but it really does feel like the sky is falling. Ready to hear something positive for a change? Uncertain times like these offer a real opportunity for relationship building not only with your prospects and clients but in the community where you live and work as well.

Have you taken the time to ask the people around you how they’re doing? Have you thought about whether there is anything that you can do to help them? I don’t mean offering a 10% discount on your services. I mean taking a moment to reach out and let folks know that you genuinely care about THEIR success during these tumultuous times. You may not get instant gratification in the form of a spike in sales but you will build and strengthen your relationships. And that is the key to healthy, long-term growth.

Apply this concept to your community as well. Schedule a half-day for you and your employees to volunteer at a struggling local charity. Pull together and remember how it feels to work as a team rather than as a boss and a group of walking, talking potential pink slips. Your company and your community will be stronger for it.

A kind gesture on a rainy day will be remembered when the sun comes out again. After all, relationship marketing without the relationship is just plain marketing.

Advertisements
 

When Everything Goes Wrong April 22, 2008

So, here I am after a 2 month hiatus from blogging. What can I say? Being struck by lightning while camping and dealing with the near 3 week hospitalization of my father set me back a bit. In the realm of excuses, you could say I’ve got some pretty solid ones. But, at some time during our lives and careers we all do. For days, weeks and months it may seem like nothing is going right. You feel like you’re in an uphill race wearing greased soles…nowhere to go but down.

These are the turning points that can make or break a person (and a company). It’s how we handle the punches that life throws at us that makes us who we are. Right now, companies around the nation are flailing as the economy dives. The pressure of layoffs is eminent. Morale is sinking. And, just as I witnessed personally, it’s when the chips are down that weaknesses rear their ugly heads. But, something else happens during these times- the true strengths of your company shine through. When put to the test you’ll gain a newfound clarity of what works and what needs work. And, your outlook will be uplifted when you realize you’ve been granted the opportunity to become a survivor.

 

Holiday Inspiration December 18, 2007

Dad: Born-again Pilot, InspirationDad flies a Zodiac

In the hustle and bustle of the holidays, it is common to lose sight of what’s important. As you elbow your way towards the last Wii on the shelf or shed a tear over your checkbook thanks to all of the holiday cheer you’ve purchased, take a moment and think about the real meaning of the season. As for my family, this Christmas we are finding inspiration and joy in focusing on the positive. And, each day we are learning to realign our priorities by watching my Dad, Max Borner, who is pictured above before take-off on his first flight as a pilot since his early twenties.

In March of this year, Dad was diagnosed with stage 4 colorectal cancer. Since that day, my mother, 3 siblings and I, along with countless friends and family members as far away as Switzerland, have all climbed aboard with Dad to take on the insightful journey that is cancer. Our weeks have been filled with fear, anxiety, disappointment and all of the other yucky emotions that you would expect to feel when dealing with a disease of this magnitude.  What we did not realize we would feel in such enormity is the endless hope and pride that pours into our lives each day that we open our eyes.

You see, Dad has redefined fighting cancer. The imagery I associate with that phrase involves him in a boxing ring with a cancerous tumor, throwing all of his energy into knocking that sucker out and focusing on little else until the referree lifts his arms and declares victory. Dad’s reality is a bit different. Sure, he is undergoing the chemo treatments and popping the laundry list of medications prescribed by his team of doctors to beat the disease, but he is combining that regimen with the best self-prescribed treatment available–he is living with cancer. Although Pops has a perfectly valid excuse to lay down and resign to moaning and groaning, he has chosen instead to get out there and do the things that inevitably bring a smile to his face, some of which include; cheering on the grandkids at gymnastics meets and soccer matches, working 40 hour weeks, taking long walks with his dogs, stringing up Christmas lights and giving my Mom a good run for her money as always.

As if he’s not active enough, most recently, Dad decided it was time to renew his pilot’s license. Back in the 60’s, Dad was a pilot with the Swiss Air Force (you know, that intimidating, neutral one) until he made the big leap across the pond to marry my mom. He held fast to his love for planes but time for flying was scarce after he and my mom had the four of us. Years without flying turned into decades and the free feeling of taking flight became a distant memory.  It was a surprise to us all when Dad recently announced that the time had come for him to take to the sky once again. He has flown with an instructor twice over the last month and has said that the years without flying seemed to melt away as soon as he climbed into the cockpit. Each time he describes flying, you can feel the positive effect that it has on him and the hope that it brings him. Dad’s happiness is inspiring and infectious and it spreads throughout my family and beyond, reminding all of us what this crazy journey is about.

So, when the holiday blues threaten to put a damper on your outlook, take a moment to remember what’s important and get out there and do the things that make you happy. Who knows, maybe you’ll inspire someone else to do the same.