http://papercutstar.wordpress.com Marketing Insight to Grow your Business Fri, 18 Jul 2008 16:35:02 +0000 http://backend.userland.com/rss092 en ...and do some nitty, gritty marketing research. It's not the glamorous, creative or "fun" work that us marketing geeks get excited about, but it is a necessary (and, yes, sometimes evil) part of growing your business. When was the last time you took a close look at your position in the ... http://papercutstar.wordpress.com/2008/07/18/sometimes-youve-got-to-roll-up-your-sleeves/ I am delighted to announce that Papercut Marketing's online welcome mat is officially out at: www.papercutmarketing.com As we kick off our new website, we'd like to thank you for your support by offering 15% off of your next marketing project. This offer will only be available until 06/23/08, so don't hesitate! Go to ... http://papercutstar.wordpress.com/2008/06/16/papercut-marketing-website-launch-save-15/ So, here I am after a 2 month hiatus from blogging. What can I say? Being struck by lightning while camping and dealing with the near 3 week hospitalization of my father set me back a bit. In the realm of excuses, you could say I've got some pretty solid ... http://papercutstar.wordpress.com/2008/04/22/when-everything-goes-wrong/ I don't intend to get all political on you but considering a large part of politics is marketing- I think this post is appropriate. Nightline did a segment last night on the impact Obama's charisma has on people or, the "O Factor", as I'll call it. They panned the audiences at ... http://papercutstar.wordpress.com/2008/02/20/charisma-and-marketing-the-obama-factor/ I was reminded of the value of compassion and genuine customer service this weekend after an accident put my boyfriend and I in a vulnerable position. Anyone who lives in GA knows that it was beautiful weather on Sat- 60 degrees with blue skies and a cloudless sky above. People swarmed ... http://papercutstar.wordpress.com/2008/02/06/theres-nothing-pretty-about-bad-service/ More often than not, I surf the net to explore, research and learn about a variety of topics rather than to make an immediate purchase. Whether it's "how to make dog stop digging in yard" or "tax filing tips for small businesses", I am always impressed when I search for answers and inadvertently land on an applicable ... http://papercutstar.wordpress.com/2008/01/21/position-yourself-as-an-expert-part-2-build-trust-by-becoming-a-resource/ Since I started freelancing I have noticed something time and time again. Companies all over the nation seem to be suffering from an identity crisis similar to what a teenager goes through in those first painful years of highschool (sans the acne). They silently wonder; Who am I? What makes me special? What are my ... http://papercutstar.wordpress.com/2008/01/03/position-yourself-as-an-expert-part-1-be-everything-to-someone-or-youll-be-nothing-to-everyone/ Dad: Born-again Pilot, Inspiration In the hustle and bustle of the holidays, it is common to lose sight of what's important. As you elbow your way towards the last Wii on the shelf or shed a tear over your checkbook thanks to all of the holiday cheer you've purchased, take a moment and think ... http://papercutstar.wordpress.com/2007/12/18/holiday-inspiration/ I was surfing around Wordpress looking at other folks' blogs on writing/marketing. I came across this one post that illustrated the main point of my last blog entry beautifully. What was that silly bank with the "Expect more easy" slogan thinking? I can tell you what they weren't thinking,"Would my highschool grammar teacher ... http://papercutstar.wordpress.com/2007/12/17/the-subject-of-the-post-says-it-all/ Every company knows that they must keep an eye on the competition. Before starting my business, I surfed around a good bit to check out some established freelancers' websites. Upon visiting my competitors' sites, I was shocked at what I saw and I came to one surprising (yet delightful, since ... http://papercutstar.wordpress.com/2007/12/07/when-your-writer-can-spot-a-dangling-participle-blindfolded-but-doesnt-know-what-seo-is-you-have-a-problem/